To conclude on the subject from the anti-wrinkles creams. I propose to you to read this article written by Sally Brampton. A consumer a little irritated by the multitude by products present qur the market. And all promise spectacular effects by always realistic.

 In what relates to  me, I am sorry ladies and sirs but I have not found wonder products. There are necessary to remain patient and still to wait progrés of the beauty care.

Here opinion and her comparison of several products. To you to choose! :

“Do your homework when choosing anti-ageing creams

The search for an anti-ageing miracle cream goes on. Every week a new product lands on my desk, usually fraught with impossible promises.

I keep an eye on them all and reject quite a few, simply because they don’t do a thing for me.

I don’t mind paying good money for results but I don’t believe that just because a product is expensive, it has to be good. Sometimes, quite the contrary.Solid dermatological research is essential.

Once, when I asked a dermatologist how to tell a good skin cream from another he said simply, “Ignore price, look at the size and excellence of their laboratories. Some of the fanciest claims are made by those with the least back-up.”

I always pay attention to new products from Elizabeth Arden and Estée Lauder, because both companies really understand mature skin and have big, research-intensive laboratories. Ditto L’Oréal and Olay.

I also listen to personal recommendations. If a cream is mentioned time and time again, I’ll really jump on it.

So, this month I have selected anti-ageing creams in every price range. Some are brand new and at the cutting edge of science; others have been around for a few months but have been attracting rave reviews.

Finally, because too much science and too many chemicals bring some people out in a rash, I’ve looked at natural creams from Green People and Neal’s Yard.

It’s a tricky word, natural, and much over-used, but these two companies do their utmost to use absolutely pure ingredients, and organic ones wherever possible.

‘Prevage’ by Elizabeth Arden

£145 for 50ml; Telephone – 020 7574 2722

The price is a shocker, but for once I believe the science.

Arden have got together with Allergan Inc , a pharmaceutical company and a market leader in dermatology (they make Botox).

The secret ingredient in Prevage is idebenone, an antioxidant originally used in medicine to protect organs from the oxidisation process before transplant surgery, and previously only available from dermatologists.

Essentially, it protects skin as well as repairing the effects of environmental pollution and sun damage (the major cause of ageing), reducing fine lines and dark spots and discoloration.

The clinical trials are impressive, and so is my personal test. My skin is covered with brown blotches after a childhood spent in the tropical sun and I’d say this stuff is definitely fading them, as well as slightly reducing fine lines, although not the deeper ones.

A warning: you need moisturiser too. Prevage is a treatment cream, made to go under moisturiser, not replace it.

Estée Lauder ‘Resilience Lift Extreme’

Ultra Firming Crème SPF15

£47 for 50ml; Telephone – 0870 034 2566

This contains a sunscreen, a crucial ingredient in the anti-ageing wars. The emphasis is on 40-plus women following extensive research by the Lauder labs on skin changes during ageing and menopause.

I have to confess it gave me a really bad allergic reaction but I am super-sensitive to some things.

However, I gave it to Rosie Boycott to trial for me. Rosie, who often appears on television, insists on good results.

She reports: “A very good cream. Not at all clogging, disappears quickly, makes skin feel instantly moisturised and lasts well through the day. I may well buy it again and would definitely recommend it.”

She recommends the night cream too – Estée Lauder Resilience Lift Extreme Overnight Ultra Firming Crème (£49 for 50ml; 0870 034 2566).

Olay ‘Regenerist’ range

Olay’s ‘Regenerist Eye Lifting Serum’ (£19.50 for 15ml) is one of those word-of-mouth products, consistently getting rave reviews.

The Regenerist range contains an amino peptide complex known as Pal-KTTKS which is also an ingredient found in one of the latest cult anti-ageing products, StriVectin, which costs a small fortune.

I’m a devotee of the recently launched Olay Regenerist Continuous Night Recovery Moisturiser (£19.50), which really does seem to give a promised lift.

I’m also keen on the brand new Olay Regenerist Thermal Skin Polisher (£7.50) because anti-ageing starts with a good cleansing routine. It gently clears away dead skin cells, allowing moisturisers to work. Great stuff, available nationwide.

L’Oréal ‘RevitaLift’ Facial Cloth-Mask

For a quick, easy blast of anti-ageing ingredients, there’s L’Oréal RevitaLift Facial Cloth-Mask (£13.99 for a carton of four, available nationwide). It’s an intensive treatment comprising a cloth mask infused with a mega-dose of anti-wrinkle and firming cream, which you fit to the face and leave for 10 minutes.

Best done when you’re alone, as it makes you look quite mad, but it does give you a smoother, rosier skin.

Neal’s Yard Frankincense Nourishing Cream

£10.50 for 40g

This has been around for some time but I often go back to it when my skin needs some tlc. I know women who swear by it – for good reason. It’s one of the best creams on the market, in any category, and it smells delicious too.

Neal’s Yard White Tea Eye Gel

£16 for 10ml

This is brilliant in the morning if your eyes are puffy and heavy. It’s super-light and contains natural, anti-inflammatory ingredients such as rose and aloe vera. For mail order call 0845 262 3145 or order online.

Green People ‘Fruitful Nights’

£11.99 for 50ml

Charlotte Vohtz, founder of Green People, says it’s important to exfoliate regularly. “Skin can accumulate a build-up of dead cells that make it appear more leathery and wrinkled.”

Rather than using harsh chemicals, Fruitful Nights contains a cocktail of fruits which naturally removes dead cells. I

t was also best night cream in the Natural Health & Beauty Awards 2005. Charlotte recommends using it under Green People Vita Min Fix moisturiser (£11.99 for 50ml) as a really effective anti-ageing treatment.

Both are nearly 100% organic, smell delicious and leave skin super-soft. For mail order call 08702 401444 or order online.”

Written by Sally Brampton

Sorry, it is better as it.

Japanese any means to be young. They use creams and do not hesitate be operated.So, the market of anti-ageing creams is a part of three better sales in the sector of the cosmetic, with products to clear the skin and the products for hair. In four years, since 2000, this segment so increased by more than 150 %, according to figures communicated by the company Shiseido, one of the
Japan leader in this sector. 

Japanese uses a new product  recently launched on the market. It is  Revital Retino Science. In spite its price: 60 euro price, its sales are important.But this brand is not the only one to take advantage of the craze of the Japanese of more than 40 years for the anti-ageing products. All the companies of this sector which propose products to slow down the ageing saw their sale really exploded. 

Products are very sophisticated. The manufacturers do not any more hesitate to communicate on the scientific qualities of the product to seduce and reassure the consumers.

On this picture, we can see women spend most money on anti-aging products

Many advertisements for cellulite or slimming creams have been banned by the Advertising Standards Agency – more than for any other area of cosmetics. To judge whether a product has really been shown to work, it has to be tested.

When some studies were examined, several products simply hadn’t proved they could reduce or eliminate cellulite at all. Another had been shown to have some slight effect, but no more than could be obtained with a simple moisturiser.

And this is where the first really useful tips for retaining youth comes in. Very simple products sometimes have a beneficial effect.

So for the moment, if you want to stay young and beautiful, don’t smoke and avoid too much sun exposure. And if you think your moisturiser is helping keep away the wrinkles, just maybe it could be working a little more than skin deep.

THE AGEING PROCESS

We cab see here the ageing process.

 I find very that amusing. The process is really spectacular.We can see

evolution of the skin of a woman throughout her life.

If you are interest and want discover their products ,click:  www.nivea.com/formen 

An other site is interesting for men:

http://www.kiehls.com/_us/_en/catalog/category.aspx?CatCode=Axe_Men&

All international cosmetics companies have an important involvement in Research and Development. Thanks to these researches it is right that some products can improve the skin health. However, despite all of their investment, most of the time companies’ promises are just a dream or an illusion for consumers. Moreover, dermatologists do not believe in the products efficiency which aims at fighting against wrinkles.

Nevertheless, in spite of those analysis and comments, several women are really interesting in buying those products to stay young. The turnover of this kind of products tripled, so this means that they are very successful. 

Why are they successful?

To what extent can we talk about miracle? It can be said that all cosmetic products are targeted thanks to the marketing and advertising.They promise to consumers who are afraid of becoming older. Of course, they avoid the wrong advertising because they do not want to lawsuit of competitors and consumers.So, their slogans are right, they have to tell the truth but they use plays on word to attract all people. For instance we can talk about the Lancôme advertising which tells us “From five seconds, I say yes in a smoothed and brilliant skin, from five days, not in the first signs of the age “. Here we suggest but we assert nothing…We can imagine sometimes we are in a film of science fiction: “fewer 10 years”, for Roc.

The plastic surgery is more and more used and the most famous brands of cosmetics react via the advertising. They want to convince that their products are as successful as the surgery.So, advertising tells the truth but it is only a fragment and everything is not really explained. 

This advertising is really original. It introduces women of any ages, with roundnesses, different colours of skin. They are normal women. They are not models or stars. Consequently, you can be easily identified with them. Dove supports the fact that all women are beautiful and that the Dove products will prove to those women that they do not need to be young to be beautiful. Dove wants the women to be in a good mood and wealth that is to say in their heads. It is an innovating publicity which in my opinion women are going to like it.