Staying young

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May 3, 2007 at 4:16 pm | Posted in Uncategorized | Leave a comment

This advertising is for the anti-wrinkle products. The brand is GOSH. We can see a book or rather an open magazine. There are two pages. These pages are white such as the product. The white means the youth and the purity. The choice of the color thus is very well adapted here to the product. The page of left is ruffled like a perhaps wrinkled individual. Nevertheless, the page of right-hand side is very smooth. It is noticed that on this same page there is the product (in bottom on the right). We can thus deduce anti-wrinkles qualities from the product. The target seems to be rather the women due to the color of ad and the mark. By using the product, the appearance of the wrinkles will be slowed down. And for those which have already wrinkles, they will attenuate. The sales message is easily comprehensible: it is a formidable product to fight against the wrinkles. The slogan is Goodbye wrinkles.I think that it is an excellent publicity. It is simple, the message is clear. Paradoxically, I find that it is an original ad due to its simplicity. The women can easily be targeted and to feel concerned because there is no face on publicity. Publicity remains neutral.