Staying young

Staying young thinks to cream and some foods

Marketing promises and always promises

All international cosmetics companies have an important involvement in Research and Development. Thanks to these researches it is right that some products can improve the skin health. However, despite all of their investment, most of the time companies’ promises are just a dream or an illusion for consumers. Moreover, dermatologists do not believe in the products efficiency which aims at fighting against wrinkles.

Nevertheless, in spite of those analysis and comments, several women are really interesting in buying those products to stay young. The turnover of this kind of products tripled, so this means that they are very successful. 

Why are they successful?

To what extent can we talk about miracle? It can be said that all cosmetic products are targeted thanks to the marketing and advertising.They promise to consumers who are afraid of becoming older. Of course, they avoid the wrong advertising because they do not want to lawsuit of competitors and consumers.So, their slogans are right, they have to tell the truth but they use plays on word to attract all people. For instance we can talk about the Lancôme advertising which tells us “From five seconds, I say yes in a smoothed and brilliant skin, from five days, not in the first signs of the age “. Here we suggest but we assert nothing…We can imagine sometimes we are in a film of science fiction: “fewer 10 years”, for Roc.

The plastic surgery is more and more used and the most famous brands of cosmetics react via the advertising. They want to convince that their products are as successful as the surgery.So, advertising tells the truth but it is only a fragment and everything is not really explained.