Staying young

http://www.youtube.com/watch?v=vilUhBhNnQc

This advertising is really original. It introduces women of any ages, with roundnesses, different colours of skin. They are normal women. They are not models or stars. Consequently, you can be easily identified with them. Dove supports the fact that all women are beautiful and that the Dove products will prove to those women that they do not need to be young to be beautiful. Dove wants the women to be in a good mood and wealth that is to say in their heads. It is an innovating publicity which in my opinion women are going to like it.